Great! Our system is designed to amplify existing efforts, not replace them. We provide your team with a fully built toolkit of videos, graphics, print materials, and ad templates so your staff can focus on relationships and delivery. We handle the creative, strategy, and setup your team simply deploys and measures results.

Our data shows hunters and outdoor enthusiasts are highly responsive when the message aligns with their values. The pilot Chronic Truth campaign reached over 3.2 million impressions and drove more than 15,000 link clicks, proving digital engagement works when messaging is authentic, visual, and action-oriented.

Our programs are modular, you can start small and scale over time. Many partners begin with a single state-specific course page or ad series and expand once they see results. Our frameworks are designed for efficiency, allowing your organization to get measurable outcomes even with limited funding.

Every Chronic Truth asset from the videos to the bifold brochure, was built to be easily localized. We can swap out state logos, testing information, or regulations without rebuilding the entire campaign, saving you both time and cost.

Because the Chronic Truth framework already exists, SDS can deliver a complete, branded package in weeks instead of months. We’ve refined our templates, design systems, and workflows to cut development time by 30–40%, without sacrificing quality or compliance.

The difference is our integrated approach, pairing strong creative with precise targeting. By analyzing engagement data, refreshing ads to avoid fatigue, and using platform-specific optimization, we maintain high visibility and consistent participation even in complex topics like wildlife disease management.

We can tailor the Chronic Truth Course to fit your preferred learning management system. SDS can either integrate the course directly into your existing hunter education platform for seamless tracking and reporting, or build a stand-alone, branded website that operates independently while maintaining your state’s look and feel. Both options provide full flexibility for your IT or education team.

New hunter education is a cornerstone of the hunting experience and provides invaluable information for those entering the field. However, these courses must cover a broad range of topics relevant to all types of hunters. In addition, traditional hunter education efforts generally do not focus on existing hunters or landowners. Chronic Truth works because it is dedicated specifically to CWD, delivering content that is relevant to experienced hunters and routinely updated with the latest CWD prevention information.

The course is designed to reach high-information hunters, the segment most likely to change their behavior. These are often new or younger hunters who are still forming habits and open to adopting best practices. By focusing on this audience, agencies can deliver education that actually drives action.

The course itself is short, engaging, and easy to navigate, removing barriers to participation while maintaining credibility and depth. This makes it ideal for digital campaigns that target the hunters most likely to enroll. Once enrolled, each participant completes a comprehensive pre- and post-course assessment that measures changes in knowledge, opinions, and attitudes, allowing agencies to quantify learning outcomes and behavioral impact with real data

FAQs

We already have outreach staff:

Our audience doesn't engage online:

We don’t have the budget for a full rollout:

We need materials tailored to our state’s regulations:

We’re concerned about turnaround time:

We’ve run outreach before, but engagement was low:

How does this integrate into our existing hunter education system:

Some of our new hunter education partners already provide CWD information:

Why does this course approach work?