Chronic Truth is the only Verified Education system for CWD Education

Welcome to the only turn-key solution to CWD Education

What is the Chronic Truth Course?

Chronic Truth is a ready-to-launch verified education system designed for wildlife agencies that need scalable, measurable outreach fast.

The Chronic Truth Course gives your stakeholders the knowledge to hunt safely, manage property responsibly in CWD zones, and protect the future of deer hunting in your state, all in under 20 minutes.

Built in partnership with the National Deer Association and led by NDA Chief Conservation Officer Kip Adams, the Chronic Truth mini-course delivers concise, research-backed best practices for CWD detection, carcass handling, transport, and reporting.

The Chronic Truth System

Chronic Truth isn’t just a course, it’s a full outreach ecosystem built from field-proven data, agency partnerships, and real user behavior. Every component has been shaped by what actually works in conservation communication, from message testing and creative performance to platform-level analytics.

This system provides:

Course expansion and customization
Modules, topics, and state-specific branding adapted to your agency’s needs.

Full-funnel digital marketing
Meta, Google, TikTok, and email campaigns that attract, engage, and convert.

Video and creative production
Branded storytelling that simplifies complex conservation issues and boosts engagement.

Additional support includes web development and integration, comprehensive performance reporting, and print and event materials, all designed to reinforce your digital outreach and deliver a seamless, measurable communications system.

Every tool, message, and piece of creative is built to help hunters, landowners, and traveling sportsmen take responsible, informed action, turning outreach into real, lasting impact.

Built for Verified, Measurable Outcomes

Chronic Truth is structured to provide agencies with verified, reportable education outcomes without adding operational strain. Every component is designed to support compliance, documentation, and long-term program credibility.

This system delivers:

  • Verified course completion tied to Hunter Safety numbers.

  • Pre- and post-assessment data to document education outcomes.

  • Administered by the National Deer Association, not agency staff.

  • Minimal administrative burden with no new state systems required.

Every element is designed to deliver measurable conservation education results while preserving agency time, resources, and operational efficiency.

Why Agencies Choose the Chronic Truth Course

Chronic Truth is a short, hunter-focused online education course that delivers verified completion and measurable education outcomes. It provides a concise, expert-led overview of Chronic Wasting Disease, why it matters, and the specific actions hunters should take in CWD zones. Its modular design allows fast customization to reflect your state’s regulations, messaging, and policy needs.

This system delivers:

Verified course completion tied directly to Hunter Safety numbers
Pre- and post-assessment reporting to document measurable outcomes
Rapid deployment with state-specific branding and customization
Field-proven messaging that drives engagement
Scalable participation and completion reporting across large populations
Third-party administration by the National Deer Association
Minimal administrative burden with no new state systems required

Every component of Chronic Truth, from course layout to outreach strategy, is designed to maximize engagement, reduce staff burden, and help hunters and landowners take informed, responsible action.

The Course

Watch this short video to learn how Chronic Truth equips hunters with clear, science-based guidance to prevent spread, handle carcasses responsibly, and protect the future of deer hunting.

 Who Benefits from the Chronic Truth Course