Chronic Truth is the only Verified Education system for CWD Education
Welcome to the only turn-key solution to CWD Education
What is the Chronic Truth Course?
Chronic Truth is a ready-to-launch verified education system designed for wildlife agencies that need scalable, measurable outreach fast.
The Chronic Truth Course gives your stakeholders the knowledge to hunt safely, manage property responsibly in CWD zones, and protect the future of deer hunting in your state, all in under 20 minutes.
Built in partnership with the National Deer Association and led by NDA Chief Conservation Officer Kip Adams, the Chronic Truth mini-course delivers concise, research-backed best practices for CWD detection, carcass handling, transport, and reporting.
The Chronic Truth System
Chronic Truth isn’t just a course, it’s a full outreach ecosystem built from field-proven data, agency partnerships, and real user behavior. Every component has been shaped by what actually works in conservation communication, from message testing and creative performance to platform-level analytics.
This system provides:
Course expansion and customization
Modules, topics, and state-specific branding adapted to your agency’s needs.
Full-funnel digital marketing
Meta, Google, TikTok, and email campaigns that attract, engage, and convert.
Video and creative production
Branded storytelling that simplifies complex conservation issues and boosts engagement.
Additional support includes web development and integration, comprehensive performance reporting, and print and event materials, all designed to reinforce your digital outreach and deliver a seamless, measurable communications system.
Every tool, message, and piece of creative is built to help hunters, landowners, and traveling sportsmen take responsible, informed action, turning outreach into real, lasting impact.
Built for Verified, Measurable Outcomes
Chronic Truth is structured to provide agencies with verified, reportable education outcomes without adding operational strain. Every component is designed to support compliance, documentation, and long-term program credibility.
This system delivers:
Verified course completion tied to Hunter Safety numbers.
Pre- and post-assessment data to document education outcomes.
Administered by the National Deer Association, not agency staff.
Minimal administrative burden with no new state systems required.
Every element is designed to deliver measurable conservation education results while preserving agency time, resources, and operational efficiency.
Why Agencies Choose the Chronic Truth Course
Chronic Truth is a short, hunter-focused online education course that delivers verified completion and measurable education outcomes. It provides a concise, expert-led overview of Chronic Wasting Disease, why it matters, and the specific actions hunters should take in CWD zones. Its modular design allows fast customization to reflect your state’s regulations, messaging, and policy needs.
This system delivers:
Verified course completion tied directly to Hunter Safety numbers
Pre- and post-assessment reporting to document measurable outcomes
Rapid deployment with state-specific branding and customization
Field-proven messaging that drives engagement
Scalable participation and completion reporting across large populations
Third-party administration by the National Deer Association
Minimal administrative burden with no new state systems required
Every component of Chronic Truth, from course layout to outreach strategy, is designed to maximize engagement, reduce staff burden, and help hunters and landowners take informed, responsible action.
The Course
Watch this short video to learn how Chronic Truth equips hunters with clear, science-based guidance to prevent spread, handle carcasses responsibly, and protect the future of deer hunting.
Who Benefits from the Chronic Truth Course
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Chronic Truth educates traveling hunters on state-specific carcass transport rules and prevention practices, reducing the risk of importing CWD into your state. By targeting this group with clear, behavior-based education, agencies can proactively safeguard their herds and coordinate consistent messaging across state lines.
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New or younger hunters are among the most open to learning and behavior change. Chronic Truth introduces them to responsible hunting practices early, helping agencies shape future hunting behavior before habits are set. This group’s high engagement rates make them a critical audience for long-term disease management and public education success.
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Landowners play a key role in deer management. Chronic Truth provides clear, accessible guidance on how to protect property value, improve herd health, and prevent disease spread through responsible land and wildlife management. By educating landowners, agencies extend their influence beyond public lands and into the private landscapes where most deer are harvested.
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From habitat managers to conservation volunteers, land stewards are already invested in wildlife health. Chronic Truth reinforces their work by providing actionable strategies to monitor and mitigate CWD risk, protecting years of habitat investment and ensuring their stewardship efforts contribute to statewide disease prevention goals.
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Chronic Truth helps agencies reach seasoned hunters who are highly active and influential within the hunting community. These individuals often shape local hunting culture and can model responsible practices for others. The course equips them with up-to-date information on CWD prevention, carcass handling, and reporting, ensuring they become advocates for herd health and long-term hunting opportunity.